Author Publishing & Book Marketing
– An Online Course for Authors
Will you sell the books you’ve written?
Have you started writing your next book? Or have you finished drafting your book, but aren’t sure how to publish, and which publishing options are best for your book type? Perhaps you even self-published through a company that talked you into an expensive print run and exclusive rights. If so, you probably have boxes of books, yet can’t seem to sell them. If so, this is the course series that will help you better understand the publishing industry so you don’t get taken advantage of by a predatory sales pitch or so-called ‘publishing’ firm.
You’re not alone if you feel confused about (or frustrated with) the book publishing and marketing industry.
It’s one thing to be a writer; quite another to know how to market your books, or even get an audience to read them. The fact is that, without an effective book marketing and distribution plan, and knowing how to promote your books, it’s unlikely you’ll sell many of the books you’ve written.
This short course – Publishing for Authors – will help you gain insights into the book sales and publishing market. It covers a range of important topics, including the ‘reality’ of the publishing industry and Author public relations (PR) requirements, to book promotions and audience-building strategies.
This 2-part course series is designed for Authors who want to sell more books. Completing both parts of this course will help you feel comfortable discussing concepts such as alluring book titles and book branding, book promotions, social media for Authors, and digital marketing strategies for selling your book(s). This information would otherwise take you several weeks or months to research on your own, but is now available in a 2-part Author’s book marketing training course you can complete online at your convenience.
You can revisit this course for 12 months from the date of your original purchase. One user per purchase/licence (do not share your password). Visit our companion site, lessons101.com directly, to order your Publishing For Authors & book marketing training course.
Help for Authors
If you’re an Author or other professional writer and want to sell more books, learn what’s required by completing a 2-part online course covering the current publishing climate, publishing vs self-publishing, and what’s required in terms of book marketing/book promotions and book sales strategies. Authors who have already published books, and who feel frustrated of disillusioned by a lack of sales, should complete this course so thy understand WHY what they’ve tried isn’t working; and what’s really required to improve book sales.
Visit Lessons101.com to order.
Why complete this course?
Whether you’re preparing to publish a new book or just starting to write your 1st book, you need to learn the best options for publishing, distributing, and selling books.
And if you want to start a public speaking campaign but feel lost about what’s required in terms of a website, social media campaigns, professional branding, and speaking promotions as an Author or Speaker, you’ve come to the right place.
This course will help you learn the essentials of modern book publishing, self-publishing essentials, book sales, digital media and social media promotions.
Disclaimer: To be successful at book marketing and to sell more books, you’ll still need to invest adequate time, energy, knowledge and marketing resources towards this goal – plus have a marketable/desirable book topic and title.
Part 1 in the 2-part series is your starting point. Part 1 in the Publishing for Authors eLearning series offers a high-level overview of the publishing sector. It includes self-publishing basics, book sales promotions foundations, and how to ensure your book is alluring.
If you want to ‘try out the series’ before purchasing the entire series, then buy part 1. The only difference is that buying the 2-parts as a series (how it is intended to be used) gives you a bit of a discount.
Order on https://lessons101.com/short-courses/
Australian Authors should send us an enquiry that includes their mobile number to receive the USD to Australian conversion code before they finalise their purchase.
These practical, informative courses are specifically designed for Authors, Journalists, Podcast hosts, and Keynote Speakers, whether previously published as well as new to publishing. The 2-part Publishing for Authors series covers what’s required to self-promote your books or podcasts, without wasting time or money on unfruitful avenues.
Authors, Journalists, & professional writers
This course will help you understand how to best upload your publications to the web and book sales platforms. It’ll help you generate new strategies for building a bigger audience.
This 2-part course (Publishing for Author’s (traditional vs self-publishing) course will help you understand what you can do to sell more books, and how to maximise your online presence to gain a larger audience (if that is your goal).
Authors who Self-Publish
Most Authors and would-be-writers, self-published or otherwise, get frustrated by a lack of sales. They usually aren’t sure where to start, exactly, in terms of launching, promoting/marketing, and distributing their latest book(s).
Digital publishing trends have changed the publishing industry more than Authors realise.
Self-publishing trends, shopping channels, and social media habits have changed how books are published, promoted, and sold.
This course (hosted on Lessons101.com) helps Authors understand how to concept, promote & distribute books more effectively in the digital marketplace. But to better understand the digital book sales market adequately, including Amazon book sales strategies, requires a deep dive into the publishing industry and book sales competition.
It requires the completion of both parts of the Publishing eLearning series if you want to gain a better grasp of what’s required to sell more books.
Over 2 Million New Book Titles are Added in a Year
As an Author who is either published or about to embark on one of the self-publishing options, how CAN you stand out in a crowded marketplace? How do you sell books in an industry where over 2 million new book titles are released every single year (and growing)? Note: the majority of new book titles are self-published.
How can you sell more books where only a few books ever sell over 500 copies in their lifespan?
Where fewer than 20 books a year sell over 100,000 copies?
This Publishing for Authors course will help you answer some of the following key questions nearly every book author has in today’s digital marketplace.
- Which direction should I go with in terms of publishing vs self-publishing choices?
- Where should I invest my time, energy, and marketing money to promote and sell my books?
- How can I gain traction using social media channels?
- Which social media channels are best for selling books?
- Which Authors succeed, and why? How do they do it?
- Which types of Authors fail to gain traction in the market?
- Can do I get my book or books to sell, and how do I get my books on bookshelves?
Feeling confused about traditional vs self-publishing options?
Order this evidence-based course on the publishing industry (for Authors), and end your confusion about the publishing industry in today’s environment. This 2-part “Publishing for Authors” course will help you develop a realistic understanding of the market and books in your genre, and what efforts and investments are required to get more traction with your book sales.
All while encouraging you to write, and to write with a specific market in mind, after having done your research into what the competition is (and isn’t) in your genre.
And to write for the love of writing, not because you have an unfounded dream of getting rich by penning a book that reaches the New York Times best-seller in 2 weeks time, with no marketing and advertising investments.
The Publishing for Authors course provides useful information about what it really takes, as a book writer and published Author, to sell your books in a crowded marketplace. To understand the mission of selling more of your books is not impossible but that it requires a lot of effort and the right types of effort and advertising and promotional investment. The right kind of digital marketing and the best book distribution channels for your market (e.g., Amazon or your own website, or other book sellers)? It includes insights into best-selling book formats and book genres, self-publishing basics, and book launch & distribution plans for selling your books in an over-crowded marketplace.
Note: Only part 1 is available now, which provides a solid overview of the REAL market for selling books, with success stories to inspire you and reality stories to help you stay realistic while investing in your book writing and book promotional planning/book sales marketing strategies.
How can you sell more books online, e.g. on Amazon’s platform?
- That is the million-dollar book sales question everyone asks.
- The answer is not as simple or attainable as people would like, because publishing is an increasingly competitive market.
- Having adequate industry knowledge of publishing & book marketing is crucial for implementing strategies to sell more books.
- Understanding how to build an audience, online and in person, is crucial to be able to move your books from your garage into the hands of avid readers.
Benefits of this Publishing for Authors Course
- This course for Authors can help you navigate the many choices you’ll face as a new Author, Self-Publisher, or already-established/published Author.
- It will help anyone unfamiliar with the latest publishing industry trends, including eBook marketing & book sales trends, or who is confused by modern digital marketing strategies.
- Perhaps you’re an established writer but struggling to negotiate your upcoming book advance.
- It’s ideal for anyone with a number of published books sitting in boxes in their garage who want to better understand book sales strategies & public relations.
This course is ideal for writers currently debating between self-publishing vs getting a publisher. Do you know how many advances never get covered by a book’s sales figures, even with a publisher behind them? This course wll help you can gain more control over your books and a broader understanding of the publishing industry and book sales sector. It’ll help you understand what you need to do in order to secure higher book sales and profit margins.
Publishing industry statistics (Self-publishing vs Publishing)
Get the inside scoop on which books sell best in the digital marketplace and what you can do (whether a recognised Author or emerging writer) to gain more readers.
This course speaks to the reality of being an Author in today’s market while encouraging you to finish writing your next book — but learning first how to make it ZING in the marketplace so that it gets found, seen, read, and shared! It’s a ‘must complete’ learning experience for ANYONE who’s written, or about to write, their book! Connie May, MHST – Instructional Designer, Writer, Ghost Writer/Book Editor and Digital Marketing Expert
Why you need this course if you’re an Author or other professional writer or podcaster:
- Writing extremely well is one thing.
- Writing is a talent and a skill, honed by years of practice, daily writing experiences, and constructive feedback.
- By sharing your work and getting your messages out into the world.
- But promoting books — using public relations strategies and book distributing promotions — is an entirely different beast.
Without understanding today’s digital marketing challenges and book sales barriers, you’ll never get your books to rank (or sell) in a highly-saturated market.
You need to first figure out what that market is, who your readers are, and how to reach them in a noisy space.
And that’s what this course will help you learn, so purchase it today (or see the link below).
Authors Publishing Options – Self-Paced Learning for Writers, SMEs, & Journalists
Explore the Pros & Cons of Self-Publishing today
What’s it like to be an Author today? Is Self-Publishing easy to navigate or is it a minefield?
Many Publishing companies today are still struggling to adapt to the changes in the marketplace. Some are on the verge of extinction. Others are desperate to buy out their competitors so they can dictate their terms to Authors.
Reputable Publishers are rarely interested in unknown authors (or even formerly-published Authors with under 50,000 book sales).
Many self-publishing gurus & publishing service companies are plagued with expensive options and hidden costs.
Not to mention overpriced lock-in contracts for simply printing your books.
And will your books actually sell? Will the company that charges thousands of dollars to help you finish your books, and print them, actually help you get those books to market? And help you promote them in an effective, sales-focused way?
Sadly, it’s unlikely. Unless you undertake strategic public relations and book marketing efforts, yourself or with the right type of support (using digital marketing expertise and extensive promotional skills) it’s unlikely you’ll sell many books (with some exceptions).
While these skills can be learned, they are often not the forte of a creative or inspirational writer. Writers, so it appears, are more focused on their book topic rather than HOW and WHAT they need to do to get their books seen, read, or heard about in today’s publishing market.
And let’s face it — there’s only so much room in your garage, and under your bed, for unsold books.
You know, the books you bought from a not-so-ethical publishing help organisation? The organisation that charged you plenty and left you with a pile of books you can’t even manage to GIVE away, let alone try to sell? The books you wrote without prior contemplation of how well they’d be received in a market where over 2 million new book titles get pitched every year?
Our solution for Authors, creative writers, and Subject Matter Experts (SMEs) who want to publish their next book (whether it is their first book or their 30th book) is our online training course, Publishing for Authors (The Publishing Books Course, online), available on lessons101.com.
Author Consulting
Learn what you need to know, when you need to know it, with short online courses written specifically for Authors, Researchers, Subject Matter Experts (SMEs), Medical Professionals, Sole Practitioners and coaches.
Author Networking
Want to network with others who write? Need the inspiration to keep your writing going while working a full-time job or caring for a family?
Consider one of our workshops to meet other aspiring or published writers. You’ll also learn the DOs and DON’TS of self-publishing and book distribution/book marketing in today’s book publishing market.
Short Courses (Online)
Our Publishing for Authors course is best for book Authors, Subject Matter Experts (SMEs) and other writers/speakers and podcasters who want to share their messages, books, and witty insights with a broader/worldwide audience.
Other Services
Zoom Sessions
For Authors who have already published at least 3 books, we may be able to arrange an online get-together ‘over coffee’ to help you refine your book distribution efforts & book sales strategies. These sessions cost $175 USD and run for 90 minutes. You can even split the cost with an Author friend (maximum 2 Authors on each Zoom call).
Distribution
Books are a labour of love. They can take months to write (sometimes less, but often, far more)! But failing to effectively market & distribute your books means you’ve wasted your writing efforts. Learn what you can do to change that outcome by enrolling in our short online course series: Publishing for Authors (online).
Selling Books – Book businesses
Start by completing the course (link above) to learn the real value of writing books, and what you can do with the ones you’ve already written or self-published. Best of all what to DO (and NOT DO) when writing and promoting your next new book!
Having trouble selling Your books?
Publishing for Authors
Feeling confused about the publishing industry? Not sure whether self-publishing vs a publishing agency will be the answer? Need to know how to market books or sell more of your already self-published books? Our 2-part course, “Publishing for Authors” available from lessons101.com will help you understand the publishing market, book marketing strategies, and key ways to promote yourself as an Author/Writer or public speaker/Subject Matter Expert (SME).
About Connie May MHST – Course Designer
For over 20 years, I have helped Authors and Subject Matter Experts refine their book concepts, particularly their book titles, content ‘tone’, and book promotion & marketing strategies. I’ve also helped Authors with book editing/book polishing and promotional text. For over 10 years, I have also been immersed in digital marketing, search engine optimisation (SEO) for Authors and Subject Matter Experts (SMEs), and medical professionals.
My focus has been on building audiences by increasing visibility on online platforms, increasing website traffic and word-of-mouth ‘book buzz’, and applying strategic sales strategies. Too few authors consider the real ins-and-outs of book promotions and book sales/marketing. Far too many Authors create books, educational media, journal articles, podcasts, and other website content that NEVER gets found, seen, heard, or read. That’s a sad and avoidable tragedy!
But it takes time and investment. Example: As a ghostwriter and SEO content writing expert, my online blogs have had over 1 million cumulative views. Most other Authors and SMEs? Under 400, and many, well under 40.
My expertise is in digital marketing, SEO, book concept creation for specific markets (niche audiences), and book promotions. My publishing expertise encompasses educational media design, online and in-print publication distribution, digital and social media engagement strategies (to build audiences), and senior-level marketing strategising for Authors/other experts. I help people increase the size of their audiences and subscribers, their website visitors, and their readership base (fan clubs).
And to help Authors and other writers get their messages — books, articles, messages and speaking sessions — into more hands, minds, and thought processes, I have created a 2-part series called Publishing for Authors, available from lessons101.com.
Visit lessons101.com to order.
What Our Clients Say…
Testimonials
What our Authors say after completing the Publishing for Authors (our best self-publishing course for Writers). You can also read course reviews on the Publishing for Authors review page.